Sportscraft 100 Years


Australian retailer Sportscraft celebrates their 100 year birthday this year. To commemorate this centenary milestone, Sportscraft has launched a limited edition "Iconic Collection".

The ten piece capsule is made up of timeless pieces including trench coat with leather trim, black and white pleated skirt and Liberty print silk shirt as well as men's staples. The collection has very limited production with each garment numbered.

While I love Sportscraft's Liberty print shirts, I am not a regular customer. However, I was drawn into the Perth store after seeing the iconic Australians representing the brand for their 100 year celebration. Ambassadors include actresses Rachel Griffiths and Gracie Otto, Olympian Michael Klim, 2013 Australian of the Year Ita Buttrose, chef Kylie Kwong, ex-Rugby Union player Nick Farr-Jones, model Samantha Harris and lifesaver Anthony 'Harries' Carroll.

It's a wonderful campaign and collection, I have my eye on the leather trim trench and wool jacket.


Actress Rachel Griffiths.


Model Samantha Harris. 


Actress Gracie Otto.


Three facts you may not know about Sportscraft:

1. Legendary Australian photographer Helmut Newton was commissioned to shoot Sportscraft campaigns in the 1950s and 1960s.

2. Sportscraft launched with the first edition of Vogue Australia.

3. Sportscraft became the first Australian fashion label to be awarded a “Pure New Wool License” from Woolmark in 1964.

Images: Sportscraft

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